In 2013, Nokia sold its Device and Services business to Microsoft for 5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-714428

発行日：2014/1/6

登録日：2017/5/10