This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for analyzing each driver, such as bargaining power or competitive intensity.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-717466

発行日：2017/1/27

登録日：2020/8/20