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Cotopaxi: Managing Growth for Good

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an unpaid internship in Peru and his previous e-commerce startups in the US and Brazil. Cotopaxi's social cause is fighting global poverty; their target is to donate 10% of their profits but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct to consumer sales along with corporate sales and a special experience based event-Questival. Their direct to consumer model lowers costs compared to competitors and allows Cotopaxi to offer lower prices, but they face a challenge in positioning their products as high quality.

【書誌情報】

ページ数:15ページ

サイズ:A4

商品番号:HBSP-717488

発行日:2017/5/9

登録日:2017/8/8

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