The case focuses on Irene Rosenfeld's tenure as CEO of the global snack food company Mondel z International. Beginning in 2006, she had led the company through many acquisitions, including France's LU Biscuit and British confectionery company Cadbury, before, in 2012, boldly splitting the company into two: Kraft, a North American grocery business, and Mondel z International, a global snack food company. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

【書誌情報】

ページ数：31ページ

サイズ：A4

商品番号：HBSP-718403

発行日：2017/11/12

登録日：2018/8/29