The Rise and Rise (?) of Walmart (A): Battling Kmart
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¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
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あたり
This case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution, information technology, procurement, pricing, and company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walmart, as well as Walmart's later grappling with ecommerce and Amazon.
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-718431
発行日:2018/1/2
登録日:2018/11/27