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The Rise and Rise (?) of Walmart (A): Battling Kmart

通常価格 ¥1,342 JPY
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This case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution, information technology, procurement, pricing, and company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walmart, as well as Walmart's later grappling with ecommerce and Amazon.

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-718431

発行日:2018/1/2

登録日:2018/11/27

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