This follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-718432

発行日：2017/10/17

登録日：2018/2/13