Jumia Nigeria: from Retail to Marketplace (B)
通常価格
¥990 JPY
通常価格
セール価格
¥990 JPY
単価
あたり
This follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-718432
発行日:2017/10/17
登録日:2018/2/13