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EY China (A): Strengthening Presence in a Critical Market

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Soon after being named regional managing partner for Ernst & Yong (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing the practice. Despite the commitment of EY Global to the China practice, post global financial crisis, EY China's growth agenda has been reversed. The smallest of the Big Four global accounting firms in China, EY China's reputation has weakened in the market, morale of its professionals has plummeted, and it faces the threat of a major lawsuit. Ng is musing how to address the challenges confronting EY China.

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-718464

発行日:2018/5/11

登録日:2020/10/19

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