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The Rise and Rise (?) of Walmart (B): Kmart Declares Bankruptcy

通常価格 ¥1,122 JPY
通常価格 セール価格 ¥1,122 JPY
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This case follows up on the competition between Kmart and Walmart as discussed in the A case. It summarizes the companies' positions in the early 2000s, and discusses events between 1990 and Kmart's declaration of bankruptcy in 2002. Walmart grew significantly, expanded internationally, and became a leading player in groceries. However, it also faced criticism regarding its wage and labor practices. Meanwhile, Kmart faced an identity crisis, falling between the cracks while customers sought lower prices at Walmart and higher-end goods at Target. In the 1990s, its growth stemmed mainly from acquisitions, not all of which proved beneficial in the long term.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-718510

発行日:2018/3/26

登録日:2018/11/27

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