The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company's motivations: was it a "huge gamble" or a "Machiavellian masterstroke"? What was the objective of the new product launch, would it succeed, and how would this new business affect the Group's core business of selling natural (mined) diamonds? This case is intended to be used in conjunction with and to follow a related HBS case: The De Beers Group: Exploring the Diamond Reselling Opportunity (HBS #717-430).
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-719408
発行日:2018/8/3
登録日:2020/10/19
