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MoviePass: The "Get Big Fast" Strategy

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where it could generate incremental revenue streams from related businesses (e.g., a share of ticket and concession revenues from theaters, advertising revenue from movie studios; and revenue from ride-sharing companies). Within two days, Moviepass had gotten 150k new subscribers; within six months, it had more than 2 million. But as of February 2018, the company faced three challenges: theaters were resisting the concept, investors were shorting the stock in record numbers as losses mounted, and competitors were beginning to appear. Could CEO Lowe convince investors that the company was viable and it could, indeed, monetize the growing subscriber base? At the same time, Lowe had to decide whether to raise subscription prices to cover the growing losses or keep prices low to grow the subscriber base as quickly as possible.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-719455

発行日:2019/3/21

登録日:2019/9/4

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