わずか5年前には急激に収益力を失うという危機的状況にあったシーメンスメディカルソリューションズ（MED）が、シーメンスAG内の最も収益性の高い部門の1つに驚くべき転換を達成した方法を説明する。会社の再建とその後の拡大の最も重要な側面を強調し、会社の将来の課題と機会の見通しを提供する。 Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the company's manufacturing, logistics, and sales/service processes had a negative impact on MED's profitability. Reacting to these challenges, CEO Reinhardt defined and implemented a comprehensive turnaround program centered around people, processes, and products. The case highlights the most important aspects of the company's turnaround and later expansion and provides an outlook for the company's future challenges and opportunities.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-719J10

発行日：2003/6/24

登録日：2019/9/30