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Hurtigruten: Sailing into Warm Water?

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As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and cruise operator, and have established it as the leading provider of polar expedition cruises. They now face a critical decision: should they expand beyond the polar regions and begin operating expedition cruises extensively in warm waters? The case introduces students to relative cost analysis; illustrates how a market can be structurally unattractive despite a current boom; and explores the logic of expanding from one segment of a market into other segments.

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-720410

発行日:2020/1/14

登録日:2020/10/19

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