Test marketing has proper uses and serious limitations. It provides a measure of sales performance and the opportunity to identify and correct any weaknesses in the product or in the marketing plan. It is, however, costly and laborious. Four factors to we

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-75303

発行日：1975/5/1

登録日：2010/8/10