A research technique, called conjoint measurement, evaluates consumers' judgments to determine the nature of a product and the available market. This technique is especially useful when choosing between multiattribute products. Studies of various complex

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-75404

発行日：1975/7/1

登録日：2010/8/10