New products should be priced and repriced over their life cycle to fit the changing competitive environment. In the pioneer stage manufacturers must estimate demand, decide on market targets, design promotional strategies, and choose distribution channel

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-76604

発行日：1976/11/1

登録日：2010/8/10