A case history illustrates how a supplier cut into the sales of his competitors' identical products by devising a new promotional strategy. Advertising expenditures should be directed toward helping the customer to sell his end products. Successful implem

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-76611

発行日：1976/11/1

登録日：2010/8/10