Marketers of industrial and consumer goods can improve the management of their complex distribution channels by using various promotional techniques known as the "promotional mix". Marketers can use sales promotion to move merchandise through the distribu

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-77211

発行日：1977/3/1

登録日：2010/8/10