U.S. companies confuse marketing effectiveness with sales effectiveness. Executives determine whether an organization understands and practices marketing by conducting a marketing effectiveness audit. The audit rates marketing effectiveness in each of fiv

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-77605

発行日：1977/11/1

登録日：2010/8/10