General managers can assess the strategic merit of potentially radical technical innovation by evaluating the two key determinants of innovation success: technology potency and business advantage. This framework uses four considerations as its criteria: i

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-78212

発行日：1978/3/1

登録日：2010/8/10