Industrial Pricing to Meet Consumer Needs
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Industrial marketers should set prices according to their customers' perceptions of product benefits and costs. Because price defines a product market, price should be seen as one of the product's several critical performance attributes. Industrial market
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-78609
発行日:1978/11/1
登録日:2010/8/10
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