Industrial marketers should set prices according to their customers' perceptions of product benefits and costs. Because price defines a product market, price should be seen as one of the product's several critical performance attributes. Industrial market

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-78609

発行日：1978/11/1

登録日：2010/8/10