Cola Wars Continue: Coke vs. Pepsi in the 1990s
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-794055
発行日:1994/3/8
登録日:2011/2/7