The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-794055

発行日：1994/3/8

登録日：2011/2/7