In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion focuses on whether PepsiCo should pursue these opportunities, and if so, how the relationships might be structured, given PepsiCo's large organization and decentralized management structure. Examines strategy formulation and coordination issues in a related set of businesses that are part of a large, decentralized consumer products company.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-794078

発行日：1994/1/14

登録日：2011/7/29