Ready-to-Eat Breakfast Cereal Industry in 1994 (A)
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional competition among the manufacturers of branded cereals is heating up. What steps should one of the Big Three take to prevent these trends from undermining industry profitability, especially in light of likely competitor reactions?
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-795191
発行日:1995/6/15
登録日:2011/7/29