Japan's Automakers Face Endaka
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
In April 1995, the Japanese yen hit a post-World War II high against the U.S. dollar. The yen's relentless ascent affected firms on both sides of the Pacific, but fell particularly hard on Japan's big four automakers. This case explores how endaka--or"high yen"--changes the competitive environment for the automakers and how they respond to the change. Examines how macroeconomic and political shifts can dramatically affect the competitive position of firms operating in a global economy. Also describes how firms can reshape their strategies to compete even in starkly different domestic environments.
【書誌情報】
ページ数:18ページ
サイズ:A4
商品番号:HBSP-796030
発行日:1996/1/19
登録日:2011/2/7