Coordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship. The results show that companies with higher advertising budgets charge premium prices; consumer

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-79606

発行日：1979/11/1

登録日：2010/8/10