Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-796109

発行日：1996/1/16

登録日：2014/4/21