Word-of-mouth promotion has become an increasingly potent force, capable of catapulting products from obscurity into runaway commercial successes. Harry Potter, collapsible scooters, the Chrysler PT Cruiser, and The Blair Witch Project are all recent exam

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-7966

発行日：2001/10/1

登録日：2007/8/16