In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and past strategic moves (1977-1999), the case poses the question: Can Steve Jobs make Apple "insanely great" again?

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-799108

発行日：1999/3/29

登録日：2011/2/7