BET.com
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a fast-moving, highly competitive environment. BET.com faces two decisions: 1) whether to bundle Internet access service with its ethnic portal; and 2) whether to strictly target African-Americans or also pursue the "urban market," a young (aged 15-24), cross-racial segment with distinctive tastes in music and fashion and part of the core audience for BET's cable programming.
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-800283
発行日:2000/2/2
登録日:2011/7/29