Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers the company's challenge of determining its strategic and financial priorities as it launches a rapid growth plan with limited resources in 2001.

【書誌情報】

ページ数：38ページ

サイズ：A4

商品番号：HBSP-801350

発行日：2001/5/17

登録日：2011/4/13