JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-801354

発行日：2001/2/10

登録日：2011/7/29