Describes a set of decisions confronting some managers in the oral care division of Procter & Gamble. They must decide whether to buy a company that has developed an inexpensive, battery-operated toothbrush. The company's product has done well in one market, but determining an appropriate value and structure is challenging.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-804099

発行日：2003/11/24

登録日：2011/4/13