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Stonewall Kitchen

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
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Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their range of services to include high-end specialty food manufacturing and wholesaling, as well as retailing through free-standing stores and catalogs. King, who serves as president and CEO, set an aggressive growth goal: to quadruple the business to $100 million within the next five years. Challenges students to consider product/market issues as well as organizational and cultural implications. Raises questions about the impact on the business and the founders of taking on new partners.

【書誌情報】

ページ数:26ページ

サイズ:A4

商品番号:HBSP-805006

発行日:2005/1/19

登録日:2011/5/19

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