Lexar Media: The Digital Photography Company?
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital photography company and pursue market-driven growth by extending its photography presence, or pursue technology-driven growth by applying Lexar's technology in emerging markets such as USB flash drives and MP3 players. Key learnings include: managing new industry creation, managing start-up growth, and the role of firm identity in guiding strategy.
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-805062
発行日:2004/10/15
登録日:2011/5/19