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Lexar Media: The Digital Photography Company?

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital photography company and pursue market-driven growth by extending its photography presence, or pursue technology-driven growth by applying Lexar's technology in emerging markets such as USB flash drives and MP3 players. Key learnings include: managing new industry creation, managing start-up growth, and the role of firm identity in guiding strategy.

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-805062

発行日:2004/10/15

登録日:2011/5/19

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