Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital photography company and pursue market-driven growth by extending its photography presence, or pursue technology-driven growth by applying Lexar's technology in emerging markets such as USB flash drives and MP3 players. Key learnings include: managing new industry creation, managing start-up growth, and the role of firm identity in guiding strategy.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-805062

発行日：2004/10/15

登録日：2011/5/19