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Merck: Conflict and Change

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Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture to a more open environment, where marketing performance has become increasingly important. Examines Merck's efforts to adapt to the external changes without compromising its internal values and capability architecture.

【書誌情報】

ページ数:26ページ

サイズ:A4

商品番号:HBSP-805079

発行日:2005/5/4

登録日:2011/6/27

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