Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture to a more open environment, where marketing performance has become increasingly important. Examines Merck's efforts to adapt to the external changes without compromising its internal values and capability architecture.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-805079

発行日：2005/5/4

登録日：2011/6/27