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Yahoo! Messenger: Network Integration

通常価格 ¥1,474 JPY
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Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so many properties--all of which face urgent competitive priorities beyond their support of IM--presents a complex set of product and strategy development problems. Yahoo! has a distinctive approach for managing such "network integration," which it sees as its key competitive advantage vs. Google and Microsoft's MSN.

【書誌情報】

ページ数:29ページ

サイズ:A4

商品番号:HBSP-805102

発行日:2005/4/13

登録日:2011/7/29

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