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Hans Wilsdorf and Rolex

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other industries). Although Switzerland was a traditional watchmaking center, Wilsdorf-who was neither a watchmaker nor Swiss-created this successful brand through his emphasis on quality and reliability, combined with celebrity marketing.

【書誌情報】

ページ数:17ページ

サイズ:A4

商品番号:HBSP-805138

発行日:2005/5/27

登録日:2012/1/24

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