Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other industries). Although Switzerland was a traditional watchmaking center, Wilsdorf-who was neither a watchmaker nor Swiss-created this successful brand through his emphasis on quality and reliability, combined with celebrity marketing.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-805138

発行日：2005/5/27

登録日：2012/1/24