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Icebreaker: The US Entry Decision

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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To maximize their effectiveness, color cases should be printed in color. Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position Icebreaker as a brand selling fashionable sportswear. A second option was to mirror the strategy that had been effective in New Zealand--distributing through outdoor and snow sports retailers. A final option was to delay U.S. retail distribution and sell exclusively over the Internet, using direct-to-customer advertising. Case has color exhibits.

【書誌情報】

ページ数:16ページ

サイズ:A4

商品番号:HBSP-806006

発行日:2005/7/15

登録日:2011/1/25

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