Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.

【書誌情報】

ページ数：32ページ

サイズ：A4

商品番号：HBSP-806015

発行日：2005/7/7

登録日：2011/2/7