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Carnival Cruise Lines

通常価格 ¥1,474 JPY
通常価格 セール価格 ¥1,474 JPY
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Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.

【書誌情報】

ページ数:32ページ

サイズ:A4

商品番号:HBSP-806015

発行日:2005/7/7

登録日:2011/2/7

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