A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the expansion of the theme park business of the LEGO Group from its home in Billund, Denmark, to Great Britain, Germany, and the United States. The LEGO Group has now announced that it intends to sell the business. Explores the rationale for international theme park business and, in particular, the drivers of profitability of parks in different locations.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-806018

発行日：2005/7/12

登録日：2021/5/27