Global Fun: The Internationalization of Theme Parks
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the expansion of the theme park business of the LEGO Group from its home in Billund, Denmark, to Great Britain, Germany, and the United States. The LEGO Group has now announced that it intends to sell the business. Explores the rationale for international theme park business and, in particular, the drivers of profitability of parks in different locations.
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-806018
発行日:2005/7/12
登録日:2021/5/27