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Platform-Mediated Networks: Definitions and Core Concepts

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Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of network effects; discusses how a network's success may depend upon users' expectations about its growth prospects; defines network externalities and their significance; presents a taxonomy of networks based on the number of distinct user groups--sides--that they encompass; and explains why network effects should be viewed as demand-related rather than supply-related scale economies. Second, it defines platforms; describes different roles that firms play in platform creation and maintenance; discusses platform boundaries, for example, the distinction between platform providers and network users; and presents schemes for categorizing platforms based on their principal function, the structure of the networks they serve, and who controls them.

【書誌情報】

ページ数:34ページ

サイズ:A4

商品番号:HBSP-807049

発行日:2006/9/13

登録日:2011/7/29

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