This is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-808074

発行日：2007/10/26

登録日：2008/4/1