Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-809014

発行日：2008/7/15

登録日：2010/6/15