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Hilton Hotels: Brand Differentiation through Customer Relationship Management

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enable students to propose the future evolution of the initiative based on their analysis.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-809029

発行日:2008/7/23

登録日:2011/7/29

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