The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how she leads and manages her organization; and how she has chosen to use the authority and other fruits of success to make a significant social as well as business contribution. The case uses interviews with Winfrey and her team to analyze how the business model and strategy of the company has changed-in the context of a dynamic marketplace, rapid technological innovation and Winfrey's own evolving conception of her purpose and path.

【書誌情報】

ページ数：49ページ

サイズ：A4

商品番号：HBSP-809068

発行日：2009/4/17

登録日：2011/2/7