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Putting Sparkle into Soda-Club's European Partnerships

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Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to turn the situation around and create opportunity out of crisis.

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-809124

発行日:2009/3/20

登録日:2010/10/6

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