An analysis of more than 1,200 businesses participating in the Profit Impact on Market Strategies (PIMS) program shows that gains in market share relate to product quality improvements, new product introductions, and marketing budget increases. Successful

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-81101

発行日：1981/1/1

登録日：2010/8/10