This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-811016

発行日：2010/9/20

登録日：2011/9/14