This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for the startup, and that founders must learn to identify their biases and work to balance them out with sound advice and dispassionate analysis.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-811068

発行日：2011/1/31

登録日：2012/11/19