RentJuice, founded in mid-2008, provided a subscription software service-sold via phone and live online webinars-that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant applications, credit screening, lease documents), all through a single, intuitive, web-based interface. The case explores RentJuice's early development and the challenges it confronted in scaling its direct sales effort.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-811069

発行日：2011/2/2

登録日：2012/8/6